Trust & data protection
Private by design.
Weddings are personal. Here's exactly how we protect every couple and every guest.
Laws we follow
Built around the strictest rules.
Our guests come from everywhere, so we apply the strictest standard to everyone.
- GDPREuropean Union & UK
Lawful bases for every use, explicit consent for biometric data, data minimisation, and every GDPR right — access, erasure, portability, objection.
- DPDP ActIndia
Clear notice before collection, consent that is as easy to withdraw as to give, a named grievance contact, and the right to nominate.
- PIPEDA & Law 25Canada & Québec
Meaningful consent, purpose limitation, and extra care for biometric information under Québec’s Law 25.
- CCPA / CPRACalifornia & US states
No selling or sharing of personal information, limited use of sensitive data, and rights to know, correct and delete.
- BIPA · CUBIIllinois, Texas, Washington
Written, informed consent before any face matching, a public retention schedule, and immediate destruction after use.
Selfie Photo Finder
Face data, handled with care.
- 01
Ask
The guest opens Find Yourself and reads a short notice: what happens, why, and for how long.
- 02
Consent
Nothing happens until the guest actively agrees. Saying no changes nothing else in the app.
- 03
Match
The selfie is compared only with photos shared in that one wedding’s gallery.
- 04
Discard
The selfie and any face template are deleted as soon as matching finishes.
Never sold, never used to identify anyone outside the wedding, never used to train models. Not for use by children — a parent or guardian may use it on a child's behalf.
Retention
We keep data only as long as needed.
| Data | Kept for |
|---|---|
| Selfies and face templates | Deleted immediately after matching |
| Guest photos, messages, RSVPs | 12 months after the wedding |
| Enquiries | 24 months |
| Backups | Up to 30 days |
Sub-processors
Who helps us run LIT VOW.
| Provider | Purpose | Location |
|---|---|---|
| Netlify, Inc. | Website and app hosting, storage, contact forms | USA |
| Email provider | Replying to enquiries | — |
| Google (Analytics 4) | Website analytics on litvow.com — only with consent | USA / EU |
| Meta (Pixel) | Ad measurement on litvow.com — only with consent, if enabled | USA / EU |
| Face-matching processor | Selfie Photo Finder (listed here before activation) | — |
We sign data processing agreements with each provider and use Standard Contractual Clauses for international transfers where required.
Make a request
Your data, your call.
Access, correct, export or delete your data, remove a photo, or withdraw consent. Couples and guests alike.
Privacy & Grievance Officer: designmyapp@litvow.com. We confirm every request and respond within the time your law allows.